Card
Size
The phone share sheet only exists on iOS and Android. On a Mac it downloads the card instead.
Caption
Posting: download the pack, then upload in Meta Business Suite or your scheduler and paste the caption. Direct posting needs Meta and LinkedIn app review — that comes with the Cloudflare backend.
Caption tip: lead with city + specialty in the first line — “Just listed in Ivins” — then the address, then a call to action to your /home-valuation or booking link.
JUST LISTED
4Beds
3Baths
2,480Sq Ft
Single-level living with red-rock views
Troy Moultrie
Treasured Properties @ Real Broker LLC
(435) 264-1444
treasuredproperties.com
treasuredproperties.com
Size
Headline
Agent on rider
Office
Cell
QR goes to
Print-shop ready: exports at 300 DPI with 0.125″ bleed on all sides. Tell your printer: coroplast or aluminum, and to convert RGB→CMYK on their end. Standard rider grommets/holes are added by the shop.
The QR is the whole point. It points to your listing page (set the “Listing / Tour URL” field), so a drive-by scan lands on a page you own and captures the lead in Lofty — not a portal that keeps the buyer. This is the modern replacement for the old call-in “Voice” rider.
Local print shop shortlist (St. George): ask any large-format shop for a 6″-tall coroplast rider with pre-drilled holes to match your Real Broker post panel. Order 10–20 blank-QR riders and a few event riders (Open House) at once to cut per-unit cost.
Seconds / photo
Motion
Ready. Estimated length: —
Recording runs in real time — a 45-second video takes ~45 seconds to render. Keep this tab in front while it works.
Add music the safe way: the video exports silent on purpose. Upload to YouTube, then add a track from YouTube Studio → Audio Library (free + cleared). No copyright strikes, no licensing bill.
Title it to rank: front-load keyword + location — e.g. “Ivins UT Home Tour — 4BR Single-Level | Treasured Properties.” First line of the description: business name, city, specialty, then a link back to the listing page.
Lofty strips giant inline images, so the page references hosted URLs. Blank lines become numbered placeholders you find-and-replace.
Live preview
Paste-ready HTML
Where it goes in Lofty: Pages → add a Custom / HTML content block on your listing page → paste. The style block is namespaced (
.tp-lp) so it won't fight Lofty's theme.
Schema note: the JSON-LD is included inline. If Lofty strips
<script> tags from the body, move that block into Lofty's site-wide header/SEO code injection instead — it still counts.
Built to rank & convert: address + city + specialty land in the first 25 words, your credentials from Step 3 sit in the E-E-A-T author block, and internal links point to /sell, /home-valuation, and the community page.
EDDM Retail, $0.260 per piece (USPS raised it from $0.247 on Jul 12, 2026). Min 200 pieces; retail cap 5,000/day per ZIP.
Your shop's quote per piece.
Must be an EDDM flat (over 6.125″ x 11.5″).
Farm
| Route | Area / subdivision | Residential | Business | Total | Median income | Avg age | Route cost |
|---|
Copying from USPS: in the EDDM tool switch View as to Table. Each row gives you the route code (84790-C012), residential and business counts, income and age. Type them straight across.
Routes
0
Total pieces
0
Total postage
$0
Total print
$0
Grand total
$0
Blended $/piece
$0
Mail piece
Drawn at the size you picked above, from this listing’s photos and details. Download it print-ready, or open Canva if you’d rather build it there.
Piece
Side
Neighbours aren’t buying this house — point them at your valuation page.
Mailing history & return
Drops sent
0
Total spent
$0
Listings won
0
Cost per listing
—
Return
—
| Date sent | Piece | Pieces | Cost | Listings won | Commission |
|---|
Getting your routes: go to eddm.usps.com, drop a pin on the farm, and it lists every carrier route with its household count and demographics. Enter the route code (like 84738 R001), the ZIP, the area name and the household count. Routes run roughly 300–600 homes; minimum 200 pieces; EDDM Retail caps at 5,000/day per ZIP.
Farming takes repetition. Six to twelve touches before a neighbour remembers your name. One drop in March that never got followed up is money spent and abandoned — the log above is there so you can see the gaps.